Question
You work as a marketer for a large chain of upscale boutique like shoes that sells all natural and other fresh beauty products. Your research
You work as a marketer for a large chain of upscale boutique like shoes that sells all natural and other fresh beauty products.
Your research tells you that the market will not tolerate a price increase so to save money during the COVID-19 pandemic. You have decides to use cheaper ingredients from new suppliers.
1. Briefly explain TWOpossible ramifications of this decision.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
