Question
MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes
MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes tours of a hypothetical town. Two products, The Pet Store Parade and The Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, The Post Office Polka, have lagged the others. Several other CDs are planned for this collection, but none is ready for production. MSIs information related to the ToddleTown Tours collection follows:
Segmented Income Statement for MSIs | ||||||
ToddleTown Tours Product Lines | ||||||
Pet Store Parade | Grocery Getaway | Post Office Polka | Total | |||
Sales revenue | 70,000 | 65,000 | 23,000 | 158,000 | ||
Variable costs | 31,000 | 27,000 | 18,000 | 76,000 | ||
Contribution margin | 39,000 | 38,000 | 5,000 | 82,000 | ||
Less: Direct Fixed costs | 5,600 | 4,300 | 4,500 | 14,400 | ||
Segment margin | 33,400 | 33,700 | 500 | 67,600 | ||
Less: Common fixed costs* | 7,000 | 6,500 | 2,300 | 15,800 | ||
Net operating income (loss) | 26,400 | 27,200 | (1,800) | 51,800 |
1. Calculate the incremental effect on profit if the POP product is eliminated.
2. Should MSI drop the POP product?
3-a. Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $2,000 of the common fixed costs could be avoided if the POP product line were eliminated.
3-b. Should MSI drop the POP product?
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