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Marketing Mix

Place:It is important to realize that place is not just about locations, but also about distribution channels. Retail companies can also discuss retail strategy. As part of this section, you can discuss the channel structure, channel strategy and distribution intensity.

Place part:

• Online/ In-person (Airports) tickets
• Major hubs - Toronto, Montreal, Vancouver
• A good network of flights (Only within Canada)

The target market is Low Income/Budget-conscious, people in Canada

The topic is Air Canada

Need to answer:

Following the place part which I list the bullet point to make it full detailed paragraphs(research+full detailed everything points must be included )