other group ethnic group. Honda Honda conducts extensive consumer research and discovered that Latinos are reportedly 15% more likely to buy a Japanese auto brand, like Nissan, Honda, or Toyota, than any is interested in the Latino market since it represents 20% to 30% of the brands overall consumers. Due to its extensive use of research and customer insight, Honda has been the top-selling brand for Latinos for over 10 years thanks to effective marketing, like its partnership with the "La Reina de la Cancion" singing competition and an advertising campaign on Spanish-language TV. Based on this information, which orientation best applies to Honda? O a. Environmental orientation O b. Target market orientation O c. Sales orientation O d. Production orientation e. Market orientation 4 Next p200