Overview of the Assignment:

In class, we have discussed environmental scanning and studied external factors, industry analysis using Porter's five forces and strategic industry group. A case study in a specific industry/market is an effective way to understand how firms study the factors which influence on strategy formulation, implementation and evaluation.

Due Dates and Submission Instructions:

Your typed report should be submitted in soft copies. The soft copy to be uploaded to Blackboard as Safe Assign. The submission deadline is Tuesday, June 21, 2022. Late submission will be penalized at rate of 10% per day or part thereof.

Assignment Brief:

In this assignment, you are going to discuss the following questions on case study "Game -changing forces and the global advertising industry"

1. Based on the case on Global Advertising Agencies, carry out a five forces analysis of the Industry. What are the strengths of the five forces and what underlying factors drive them? What is the industry attractiveness. 2. What strategic group dimensions and strategic groups can you identify? What are differences between them? 3. What PESTEL factors are driving changes in the industry? What factors are becoming more negative or positive for the major advertising agencies.

You may also search for other information to build strong arguments for your answers.

The Outline:

The report should be guided by the following outline:

1. Title page. Put topic "Game- changing forces and the global advertising industry". Mention your name, ID and Instructor's name. 2. Introduction: A brief introduction of the current state of Advertising agencies industry in the UAE and compare with the other countries such as KSA and Israel. 3. Analysis of porter's five forces. Answer discussion question 1. 4. Analysis of the strategic groups of global advertising agency. Answer discussion question 2. 5. Analysis of external factor's analysis of global advertising agency. Answer discussion question 3. 6. Recommendation for the global advertising industry (Give at at least three recommendation for future). 7. References: List all material that you have referred to for this assignment in APA style