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Penelope is reviewing the features of the kitchen appliance line her company sells and is wondering if she should lower prices, allow free shipping, and

Penelope is reviewing the features of the kitchen appliance line her company sells and is wondering if she should lower prices, allow free shipping, and then create an advertising blitz. What activity is Penelope engaged in

?

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7

options:

marketing design

marketing promotions

marketing mix

marketing segmentation

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