Question 2: Olivier Creed (Creed Perfumes) are going to launch a new variant in Eau de Parfum. It has a top note and a floral fragrance. They have set a price for 100 ml is PKR 50,000. Now, you are a Brand Manager at Olivier Creed (Creed Perfumes) and introduce this variant in Karachi only. Provide us the Complete brief that how would you launch this variant. In your Plan, must have the answers of the below questions: (10) (a) How do you make segment(s) for this variant? (b) What would be your target market? (c) What benefits do they seek from your product? (d) How customers can differentiate your product with your competitors? (e) Which channels are best for reaching them? (f) How to place and promote your brand?