Question 22

Peter developed and implemented a marketing plan and marketing resources for the

sale of a residential property some months ago. The plan was successful and the

property sold quickly. Based on the outcome.

Peter has been using the same strategy and activities for all of the properties he has

listed over the last few months. He has noticed that it is taking longer for the

properties to sell.

a) What could be the likely reason it is taking longer for Peter to sell the property?

Your response to this question must be in relation to review of marketing plan

and activities.

b) What strategies does Peter need to put in place to avoid this situation and

improve future marketing.