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Question1 (10 marks) Supporters of the one world. one voice approach to global advertising believe that people everywhere want the same products for the same

Question1 (10 marks)

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Supporters of the \"one world. one voice" approach to global advertising believe that people everywhere want the same products for the same reasons. Do you agree with this statement? Discuss with reference to concepts in the Global Marketing unit and the standardised versus the adaptation (localised) approach to advertising

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