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Read case Donatos Finding the New Pizza Prepare a brief research note on the research design used by Donatos for new product development and measurement
Read case Donatos Finding the New Pizza Prepare a brief research note on the research design used by Donatos for new product development and measurement scales used inrestaurant product tests
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Marketing Research An Applied Orientation
Authors: Naresh K Malhotra
6th edition
136085431, 978-0136085430
