Read the following memo from Ben Nuna and answers questions 1 to 3 in a suitable format. From: Ben Numa, Finance Manager To: Finance Officer Subject : Marketing campaign and CushyFit app The SMT is planning a major 6-month promotional campaign to promote CushyFit, CushyStyle and our existing shoe ranges. There are three potential campaigns being considered and we need to decide which to choose. Each campaign is expected to have a different impact on the additional profit that will be generated depending on market reaction (Table 1 attached). I have calculated the expected value, standard deviation and coefficient of variation for each campaign (Table 2 attached). We have been offered perfect information about this decision for a fee of K$15,000 and so I have also calculated the value of perfect information (Table 3 attached). Sophia Grigg, Managing Director, has looked at Tables 1, 2 and 3 and has sent a list of queries. To address these queries please prepare a briefing paper for Sophia which explains : 2. Based on the information in Tables 1, 2 and 3, how the risk attitude of the SMT will impact on its willingness to pay for the perfect information. [20 marks] Please give more explanation and opinion based on marks required, will give you an upvote!