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Research #2: Conduct a Global Marketing Opportunity assessments (PESTEL, CAGE, Scenario Planning and Analysis, Countries to enter with new products, Demographics, Target Market) on Disney
Research #2: Conduct a Global Marketing Opportunity assessments (PESTEL, CAGE, Scenario Planning and Analysis, Countries to enter with new products, Demographics, Target Market) on Disney in Japan.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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