Question
Research a woman or minority-owned small business that recently introduced a new product or service. You cannot use a company strategy that was previously used.
Research a woman or minority-owned small business that recently introduced a new product or service. You cannot use a company strategy that was previously used. Prepare a brief analysis of the companys strategy while discussing the following issues:
The type of strategy employed to introduce the new product and whether the new product or service was properly timed to the market.
The uniqueness of the product or service and how it differentiates from its competition.
The effect of the new product or service on the companys value chain.
Did the company have all the necessary resources to correctly and fully implement its strategy; and Did the company need to form a partnership or strategic alliance to support the implementation of its strategy?
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