RQA 3 ARTICLE: "Evidence-Based Management" by Jeffrey Pfeffer and Robert I. Sutton in Making Smart Decisions Pfeffer, J. & Sutton, R.I. (2006). Evidence-based management. Harvard Business Review, 84(1): 62-74. 3.1) What does it mean for a decision to be evidence-based? 3.2) According to research studies, about 15% of medical decisions are evidence-based. (true or false) 3.3) What are three reasons given by the authors as to why it is difficult to make evidence-based decisions? Provide an example of each. 3.4) What is 'benchmarking? What is one pro and one con of benchmarking? 3.5) Identify one way that the authors suggest that organizations can become more evidence-based