Select the true statements about CRM systems and how they assist businesses in qualifying potential customers.

Multiple select question.

Qualifying a potential customer occurs when an organization determines whether or not an individual or business makes sense to pursue as a potential customer.

Pursuing unqualified leads can be costly to a company because spending marketing dollars to pursue them often does not succeed

CRM systems often fail to provide qualified sales leads.

Many CRM software programs offer the opportunity to create customized sales funnels based on specific organizational needs and sales characteristics.