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Sketchers has introduced an online platform that allows consumers to design their own shoes by selecting colours, styles, and personalized messages to be included in
Sketchers has introduced an online platform that allows consumers to design their own shoes by selecting colours, styles, and personalized messages to be included in the stitching. This is an example of
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behavioural targeting.
mass customization
behavioural targeting.
mass marketing.
market segmentation.
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Supply Chain Planning And Analytics The Right Product In The Right Place At The Right Time
Authors: Gerald Feigin
1st Edition
1606492454, 978-1606492451
