Question
Some research suggests that there is an inter-generational transfer of brand loyalty (based on pantry check studies between parents and their adult children).Do you think
Some research suggests that there is an inter-generational transfer of brand loyalty (based on pantry check studies between parents and their adult children).Do you think inter-generational brand loyalty figures in your life?What implications do you think the inter-generational transfer of brand loyalty would have for marketing/promotions?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
