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Your company is interested in opening an outlet of The Cheesecake Factory in Malaysia. You have been assigned to prepare competitive analysis report for your

Your company is interested in opening an outlet of The Cheesecake Factory in Malaysia. You have been assigned to prepare competitive analysis report for your top management to get a better idea of Malaysia's competitive environment for this particular business.

Identify your (2) current and your (2) current potential competitors. Justify why you have chosen these companies as your competitors.

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