Someone happen to run into Cousin Betty and she tells that Cousin Jimmy is about to open his own restaurant for the first time. Big Jimz Italian Restaurant will be a mid-range to higher- priced restaurant. She expresses that she is a little concerned about Jimmy's new enterprise. She notes that while Jimmy is a master chef, he lacks experience managing a restaurant. As a consultant someone should give Jimmy suggestion on managing his resturent.

1. After reading Chapter 11 (services marketing by zeithaml,

bitner and gremler, chapter 11 is "employee's role in service) -, specify

the important role that employees play in the success of a service business.

What advice would consultant offer Jimmy with respect to the human resources

aspects of operating a service business?

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2. Chapter 14 (services marketing by zeithaml, bitner and

gremler, chapter 14 is "Integrated service marketing communications")

discusses marketing communications. The marketing of a service business through

promotion, advertising, and other communication strategies is a critical

component of success. As a new establishment, it vitally important that the

marketing effort for Jimz is on- point. While Jimmy is confident that his

Italian cuisine will impress his customers, he knows little about how he should

approach marketing his restaurant. What advice would consultant offer Jimmy

with respect to promoting his restaurant?

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