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Switching costs may: drive early entrants out of the market. make it easy for later entrants to win business. make it difficult for later entrants
Switching costs may:
drive early entrants out of the market.
make it easy for later entrants to win business.
make it difficult for later entrants to win business.
give later entrants a cost advantage over early entrants.
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Switching costs refer to the costs that a consumer incurs as a result of changing brands suppliers products or from one company to another These costs ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
