Task One: You are an international marketing consultant who has been appointed by PureGym. As the UK market is increasingly competitive, PurGeym has decided to expand internationally. You have been asked by PureGym to put together a detailed marketing plan that explains the process of implementation. The stipulated strategic timescale is three years whilst the tactical timeframe is 12 months, as all tactical activity will be reviewed at the end of that 12 month period.

Your plan must be presented in the form of a written report and must cover the following areas: The Marketing Plan (Max 3500 words) 1.1. The Value Proposition 1.2. Key findings, challenges and opportunities 1.3. Marketing Objectives

1.4. Strategic Marketing 1.5. Marketing Tactics, both Traditional and Digital 1.6. Action plan, Budgets and Financials 1.7. Ethics, Sustainability and CSR 1.8. Controls, Measurement, Review, Risks and Contingencies