The previous expert copied and pasted entirely from the internet. Please give genuine help.

Applied Business Concepts - Project 4 Customer Relationship Management roject Description: Customer Relationship Management has become an integral part of many businesses' day-to-day interactions with clients. It provides an insight into the behavior of companies' customers and modifies their business operations to ensure that customers gain the best experience while dealing with these companies. CRM helps ousinesses understand their customers, recognize their value and capitalize on improved customer relations. 1. Explain in your own words what Analytical CRM is. Which types of data does Analytical CRM collect and analyze? 2. How can using analytical CRM improve the business processes of a company? What are the benefits of using analytical CRM? 3. Search on the Internet and provide an example of successful implementation of analytical CRM in a company's activities. How has it improved the performance of that business? Submit your original responses to the questions above in at least 3 paragraphs to Project 4 in Moodle