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The scientific method is important in marketing research because it: A. forces the researcher to follow certain procedures, thereby reducing the need to rely on
The scientific method is important in marketing research because it: A. forces the researcher to follow certain procedures, thereby reducing the need to rely on intuition. B. develops hypotheses and then tests them. C. specifies a marketing strategy which is almost bound to succeed. D. Both A and B are correct. E. All of the above are correct
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