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The Teacher's Best Friend is a store located in suburban Indianapolis that carries teaching supplies specifically geared toward elementary school teachers. The company has a
The Teacher's Best Friend is a store located in suburban Indianapolis that carries teaching supplies specifically geared toward elementary school teachers. The company has a single store with no immediate expansion plans and limits its promotional strategy to sending flyers to the elementary schools that exist in a 25 mile radius. This store is using a _______________ targeting strategy. Select one: a. Undifferentiated b. Differentiated c. multi-segment d. Concentrated
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