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Two breakfast food manufacturers, ABC and XYZ are competing for an increased market share. The payoff matrix, shown in the following table, describes the increase

Two breakfast food manufacturers, ABC and XYZ are competing for an increased market share. The payoff matrix, shown in the following table, describes the increase in market share for ABC and decrease in market share of XYZ.

Determine the optimal strategies for both the manufacturers and the value of the game.

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