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German is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy

German is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT).  While the scientists have the medical knowledge, they are short on equipment, money, and marketing know-how.  As a consultant what would you advise Gerusa to do and why?

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