Question
Using Google Analytics (free account) https://support.google.com/analytics/answer/1008015?hl=en, answer the following questions: CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the 2019
Using Google Analytics (free account) https://support.google.com/analytics/answer/1008015?hl=en, answer the following questions:
- CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the 2019 holiday shopping season. Has the share of younger users changed from the holiday shopping season in 2018?Note:November 1 and December 31 are the start and end dates for the holiday shopping season for CompanyOne. How about changes in the proportions of older users during the same period? Please provide screenshots to support your answer.
- CompanyOne has invested in a targeted marketing campaign to attract new users to their online store since the beginning of 2020. Did CompanyOne attract more or fewer new users in January 2020 compared to January 2019, irrespective of gender? What about new male users? What about new female users? Please provide screenshots to support your answer.
Note: Google Analytics data is used as if it is CompanyOne.
If anything, I want to know the steps to take to locate the information in the questions.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
