Using Hello Fresh organization

1. Social Media Strategy and Presentation (20%) Develop the social media strategy for the organization using in class information, and external sources/research. If possible/applicable, you may also interview key people at the organization. Your social media strategy should include the following: a) Social media goals: What are/should be the goals of the organization on social? A Social Media goal for an organization should be what it is you would want to achieve by using social media platforms. The goal usually aligns with the company's image they are trying to display to the public. Hello Fresh's goal is to display healthy meals, healthy lifestyles, fruits, vegetables and prep meals to those who are interested in maintaining a healthy lifestyle. b) Brand Identity: Can you describe what the organization's brand identity should be on social media? This includes the voice and tone, mission