Question
Using yourself as an optimal market target for a hospitality, travel or tourism business, outline the steps that should be taken by that business in
Using yourself as an "optimal" market target for a hospitality, travel or tourism business, outline the steps that should be taken by that business in developing effective marketing communications to reach you
Define relationship marketing and describe how a hospitality, travel or tourism company/organization is using this approach through their loyalty program
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
