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Watch the Dove Men+ Care Video https://www.youtube.com/watch?v=QoqWo3SJ73c Produce 2 objective statements for the Dove Men+ Care Campaign Remember objectives need to be SMART What did

Watch the Dove Men+ Care Video

https://www.youtube.com/watch?v=QoqWo3SJ73c

  • Produce 2 objective statements for the Dove Men+ Care Campaign

Remember objectives need to be SMART

What did Dove want to accomplish?

  • Produce 2 strategic statements for the Dove campaign
  • Who did you think the intended target audience of the ad is?

Be very descriptive

  • What tactical media would you select for this campaign & why?

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