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We discussed the characteristics of low effort choice. Which of the statements below accurately describe low effort choice processes? ( Please select ALL THAT APPLY
We discussed the characteristics of low effort choice. Which of the statements below accurately describe low effort choice processes? Please select ALL THAT APPLY
When applying low effort, consumers calculate an overall value for each option across all its attributes.
When applying low effort, how a decision is framed eg as a loss or a gain influences consumers' choices.
When applying low effort, customers are more prone to focusing on information that stand out and is easy to imagine.
When applying low effort, customers are less influenced by all the other surrounding competing options in the category eg all the other toothpastes on the shelf
When applying low effort, consumers make more extreme decisions.
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