1. what are the keys elements of the campaign (LUSH charity pots).
2. how is the campaign is promoted to consumers and what type of action consumers are encouraged to engage in.
3. what are the anticipated benefits (short-term and long-term) to the individuals or organizations that are addressed by the campaign.
4. what is the overall assessment of the effectiveness of the campaign.
5. https://www.lushusa.com/charity-pot.html