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What is meant by the buyer decision process? Explain the process, relate it to an individual's purchase of a new digital camera.
What is meant by the "buyer decision process"? Explain the process, relate it to an individual's purchase of a new digital camera.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
