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What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain
- What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.
- What is the main message that the marketers who designed the Porsche promotion strategy wanted to convey and do you think they were successful? Explain why.
- Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
