Question
When negotiating, you may need to make concessions and/or compromises to achieve a win-win agreement. How do you make price concessions? What other things can
When negotiating, you may need to make concessions and/or compromises to achieve a win-win agreement.
- How do you make price concessions?
- What other things can you do besides adjusting price?
Make a list of guidelines that should be considered when negotiating and having to make concessions.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
