When T-Fal sells its pan around the world, it takes into account each market unique characteristics.The advertisement show how Korean customers can use T-Fal pan conveniently and stored in tight spaces.

a. What unique selling proposition is this ad promoting?

b. Which of the product differentiation variables is being communicated in the ad?

Why is this variable important to the target market?

c. State the value proposition suggested by the T-Fal ad.