Question
Where does a company like Starbucks draw the line in supporting socially responsible programs? How much of its annual budget should go toward these programs?
Where does a company like Starbucks draw the line in supporting socially responsible programs? How much of its annual budget should go toward these programs? How much time should employees focus on these programs? Which programs should Starbucks support?
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Hospitality Branding
Authors: Chekitan S Dev, C Dev
1st Edition
0801478197, 9780801478192
