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Which of the following dimensions distinguishes personal selling from traditional advertising? a . The flow of communication is bidirectional. b . Communication is paid for
Which of the following dimensions distinguishes personal selling from traditional advertising?
a The flow of communication is bidirectional.
b Communication is paid for by the buyer.
c None of these answers are correct.
d Communication that is intended to influence buyer awareness.
e Communication that is intended to influence buyer attitudes.
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