Which of the following is a reason for the increasing popularity of the integrated marketing communications concept? Marketers are discontinuing the use of online advertising because it lacks measurability. Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses, The proliferation of thousands of media choices beyond traditionat television has made promotion easier. More selectively segmented markets have replaced the traditional broad market groups to which marketers promoted in the past. Question 2 0.5 pts Which of the following is NOT true of promotional strategies? Most modern campaigns utilize a variety of newer tactics In today's competitive world, marketers should think more creatively to survive. Promotional strategies have fomsined stagrunt over a period of years. Targeted customer segments have become more difficult to reach. Question 3 0.5pts Signet Automobiles Inc. has launched a new sport utility vehicle (SUV). Its advertising firm develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features. In the context of the communication process, Signet Automobiles is the decoder encoder receiver sender Which of the following is true of public relations? It is generally a short-run tool used to stimulate immediate increases in demand. It has the advantage of being able to reach the masses. It helps an organization communicate with its customers, suppliers, stockholders, government officlals, employees, and the community in which it operates. It is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. Question 5 0.5pts Niomi owns an online clothing shop. She spends her entire advertising budget on Facebook, Instagram, YouTube, and other popular social media outlets. Why do you think that Niomi only advertises on social media? They rely on repetition of the message during promotions. They can find customers that are hard to locate. They position information as strictly entertaining. They have a very low cost per contact. Question 6 0.5pts Advertising is increased as a product enters the decline stage of its life cycle. True False Mary is a manager at a garden center. Whenever she has an issue with an employee, she calls the employee in to her office and discusses the problem face to face. Why do you think that Mary chooses to use interpersonal communication? It involves communicating a concept or message to large audiences. The marketers cannot notice the immediate reactions of the consumers. When talking. people see the other person's reaction and can respond almost immediately. It is directed to consumers as a whole. Question 8 0.5pts The Marks Flower shop has been in business for 60 years and has always advertised in the local newspaper, in local magazines, and on traditional network television. Promotion decisions at the Marks Flower shop are now much more complicated than promoting their products through mass media because there are fewer media choices there are thousands of media choices television advertising has reached Marks's target market for 60 years print advertising has reached Marks's target market for 60 years Josie has opened up an online jewelry business. She will sell handmade earrings, bracelets, and necklaces to customers who go to her website. Josie is in the of the product life cycle, and her basic goal of promotion is to inform the target audience that her handmade jewelry is available. decline stage maturity stage introduction stage growth stage Question 10 0.5pts Which of the following form of promotion is generally more prevalent during the early stages of the product life cycle? Relationship-based promotion Informative promotion Sales promotion Persuasive promotion