Question
Which of the following scales would provide you with an interval level of measurement of customer perception of the advertisement design? (you must select all
Which of the following scales would provide you with an interval level of measurement of "customer perception" of the advertisement design? (you must select all correct answers for the marks)
A Likert-type response scale
A categorical scale with response options:
____ Perceived favourably
____ Perceived unfavourably
A semantic differential scale
A scale that asks participants to rank order their preference of advertisement design
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
