Question
Xm Satellite Radio Case Study - What revenue model should Robert Acker recommend that XM pursue to capture value from satellite radio (e.g., how should
Xm Satellite Radio Case Study - What revenue model should Robert Acker recommend that XM pursue to capture value from satellite radio (e.g., how should they be thinking of advertising revenue versus subscription revenue)?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
