You have an innovative new product that can provide economic value to consumers by saving their monthly electricity costs. You also have a foolproof way to establish these cost savings to consumers. However, consumers are not sure if these benefits will be realized at the time of purchasing the product and are reluctant to purchase it. Which of the following pricing structures would be more appropriate in your context?

Subscription

Outright purchase

Pay-as-you-go

Freemium pricing