Question
As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage
As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance.
Talk briefly about the company and what it does.
Explain Each stage of the consumer decision-making process.
Explain the factors that may affect the consumer's decision for the selected product or service.
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Global Investments
Authors: Bruno Solnik, Dennis McLeavey
6th edition
321527704, 978-0321527707
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