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Your company decided to enter a global market and will not change the product or the communication strategy used in the home nation. This will
Your company decided to enter a global market and will not change the product or the communication strategy used in the home nation. This will save product development costs, manufacturing changes, and promotion expenses. This describes: diversification dual adaptation product invention straight extension There are three factors many critics point to when they charge that the American marketing system causes prices to be higher than they would be under more sensible systems. Which of the follow is not one of the three? high costs of distribution high advertising and promotion costs excessive environmental protection laws excessive mark-ups Other critics point to companies that deliberately produce products that will break, wear, rust, or rot sooner than they should. This is a condition called: perceived obsolescence planned obsolescence high-pressure selling conscious consumption
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