13.3 A deductive analytical approach is one where you will seek to use existing theory to shape...

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13.3 A deductive analytical approach is one where you will seek to use existing theory to shape the approach that you adopt to the qualitative research process and to aspects of data analysis. An inductive analytical approach is one where you will seek to build up a theory that is adequately grounded in a number of relevant cases. The design of qualitative research requires you to recognise this choice and to choose an appropriate approach to guide your research project.

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Research Methods For Business Students

ISBN: 9780273750758

6th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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