3. Describe how various types of fixtures, merchandise-presentation methods and techniques, and the psychology of merchandise presentation

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3. Describe how various types of fixtures, merchandise-presentation methods and techniques, and the psychology of merchandise presentation are used to increase the productivity of the sales floor.

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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