5. Choose any two supermarkets operating in your college area or hometown. Compare and contrast their retail

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5. Choose any two supermarkets operating in your college area or hometown.

Compare and contrast their retail mix as they seek to satisfy the needs of their target market given their present location. What changes would you suggest to the management of these retailers as they develop their strategic plans for the coming year?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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