7. Many retailers use their loyalty cards, such as that described in the chapters What New? box,...

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7. Many retailers use their loyalty cards, such as that described in the chapter’s

‘‘What New?’’ box, to gather information about customers. Are they invading their customers’ privacy? Should this be allowed? After all, how would some of your classma

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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