5. Role Play Location-Hyvee grocery store. Action-Kelly attempts to convince Don to give her shelf space for

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5. Role Play Location-Hyvee grocery store. Action-Kelly attempts to convince Don to give her shelf space for a new flavor of Shaka bottled tea. She is very unenthusiastic. Furthermore, she is having trouble overcoming objections, particularly Don's concern about the need for a new flavor and the space desired. Julie observes the sales call. Location-In Kelly's car on the way to their next sales call. Action- Julie coaches Kelly regarding her visit with Don. Situation: Read "An Ethical Dilemma" on p. 203. Characters: Yourself as field sales manager; the problem salesperson. Scene: Location-Field sales manager's office. Action-You are meeting with the problem salesperson again to motivate them to work harder and perform better. The exact discussion in this meeting will depend on whether or not you decide to use the manipulation influence strategy.

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Sales Management: Analysis And Decision Making

ISBN: 9781420090765

11th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

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