Self-awareness is important in personal selling. As we get to know ourselves, we can identify barriers to acceptance by others. Once you have identified your most preferred communication style, you have taken a big step in the direction of self-awareness. We have noted that self-ratings can sometimes be misleading because some people lack a high degree of self-awareness. They do not see themselves as others see them. Consider asking four or five people (e.g., coworkers) to assess and print the profile of your communication style using the online assessment. Then compare these ratings with your self-rating.